Erth Documentation
The project is a layered interactive box that explores how cultural heritage and modern development coexist. Inside the box, a hidden 16×16 LED matrix sits beneath an acrylic sheet and a thin layer of sand. The matrix displays an animation of the Burj Khalifa, symbolizing technological growth and the UAE’s Read more…
Erth | إرث – Project Progress
by Alreem, Amal, Fady and Mustafa Last week marked the start of our project development. We explored several directions and experimented with different approaches before finally arriving at a potential solution that we plan to pursue further. In this blog post, I’ll share what we worked on, what succeeded, what Read more…
Group 3 Storyboard
Frame 1: People in traditional Arab clothing walking in the desert, this takes place before sunset. Shot: Wide Overhead Frame 2: Arab girl contemplating culture, thinking about how Arabs’ main medium of preserving information was merely oral. Shot: Over the shoulder Frame 3: Cultural arabian artifacts up close. Shot: Close-up Read more…
Project Proposal by Alreem, Amal, Fady, Mustafa
Overview and Motive A conceptual experience that unveils a glimpse of a love story from the UAE’s pre-oil era through the discovery of a long-lost item. An old jewelry box found in the desert houses a “Marriya,” once gifted to a loved one. By keeping the nature of this love Read more…




